Healthy Food Mobile App - Case study

We designed a mobile health app with a focus on user experience, featuring an interactive onboarding questionnaire and a clean, intuitive dashboard for daily health metrics like calories and step count. The app provides personalized daily exercises and meal plans, supported by a real-time chat feature for direct communication with health professionals. Emphasis was placed on a user-friendly interface with a soothing color palette and easy navigation to enhance daily user engagement.

What we did

  • User Interviews: Conducted in-depth interviews with potential users to understand their health goals, challenges, and preferences in using health and wellness apps.
  • Persona Development: Created user personas representing the app's target audience, which helped in tailoring the UX design and functionalities to meet their specific needs.
  • Competitive Analysis: Analyzed existing health and wellness apps to identify gaps in the market and opportunities for differentiation in terms of features and user interface.
  • Usability Testing: Executed iterative usability tests with prototypes to gather feedback on the app’s interface and interactions, refining UX elements based on user responses.
  • A/B Testing: Employed A/B testing on different UI elements, such as button placement and color schemes, to determine which designs yielded the best user engagement and satisfaction.
  • Accessibility Review: Ensured the app’s design met accessibility standards, allowing users of all abilities to navigate and interact with the app effectively.